Privacy Notice
Last updated: November 4, 2026
This notice explains how Keystone ("we," "us," or "our") handles information on insurance.keystonecompare.com (the "Site"). Using the Site means you accept this notice.
Information We Collect
We do not ask for your name, email address, phone number, or street address on the Site. If you email us, we receive whatever you include in your message.
- Quiz answers: the choices you tap, such as vehicle make, whether you are insured, home type, credit range, claims history, and your ZIP code.
- Device and visit data: IP address, browser and device type, pages viewed, referring page, and approximate location based on your IP address.
- Advertising data: the ad, campaign, and click identifiers in the link that brought you here.
- Partner data: a notice, tied to a click identifier, that you completed a quote provider's form, and what we were paid for it.
How We Use Information
- Send you to a relevant quote provider.
- Run, secure, and improve the Site.
- Measure which ads and pages work, and show relevant advertising.
- Confirm what quote providers owe us.
- Detect fraud and meet legal obligations.
We use your quiz answers to guide you through the Site and do not build a saved profile from them.
How We Share Information
- Quote providers and affiliate networks: when you continue to a quote provider, we pass a click identifier, the ZIP code you entered, and the ad details that brought you to the Site (such as ad click IDs from Google, Meta, TikTok, or Microsoft, campaign, ad group, and ad IDs, keyword, match type, device, and placement), so that the visit can be credited and the provider can show quotes for your area. We do not pass your other quiz answers.
- Advertising platforms such as Meta and Google: visit and click data, used to measure and target ads.
- Service providers that host the Site and process our analytics, under their own terms.
- Authorities or other parties, where the law requires it or to protect our rights.
- A buyer or successor, if our business is sold or reorganized.
Once you leave the Site, the quote provider's own privacy policy and terms apply to anything you give them. Please read them before you submit a form.
Cookies and Similar Technologies
We use cookies, browser storage, and pixels. See our Cookie Policy for details.
Data Retention and Security
We keep information for as long as we need it for the purposes above, or longer if the law requires it. We use reasonable safeguards, but no system is completely secure.
Your Privacy Choices
We do not sell your information for money. Sharing visit and click data with advertising platforms may count as "selling" or "sharing" under California and other state privacy laws.
Depending on where you live, you may have the right to know what we hold about you, get a copy, correct it, delete it, and opt out of targeted advertising, sale, or sharing. To make a request, or to opt out, email privacy@keystonecompare.com with the subject "Privacy Request." You may use an authorized agent.
We may need to verify your request. We will respond within the time the law requires and will not treat you differently for making a request. You can also limit advertising cookies by following the steps in our Cookie Policy.
Children
The Site is not directed to anyone under 18, and we do not knowingly collect information from them. If you believe we have, contact us and we will delete it.
Changes to This Notice
We may update this notice. The date at the top shows the latest version, and continuing to use the Site after a change means you accept it.
Contact Us
Keystone. Email: info@keystonecompare.com.